How it started…
Over the past decade, Rachel has worked in various roles in the beauty industry. Her love of beauty led her to open her own high end nail salon in San Francisco. She developed this franchise into several locations, both locally as well as internationally. She now serves as a consultant for multiple beauty businesses, providing her expertise to nail salons and spa owners.
As a double board certified podiatrist, Dr. C has seen patients with various nail conditions. She read scientific journals detailing the toxins in nail polish and saw first hand how the polish could adversely affect the nail. She often would recommend holistic nail treatments including tea tree oil and vitamin E oil to help treat nail conditions.
The two met when Rachel saw Dr. C as a patient and they were both pregnant. Over the course of the next few months, they began discussion of creating a nail polish that was fortified with essential oils and also had less toxic ingredients. They wanted a high quality product they could feel safer using and recommending to their clients and patients.
Why is 10-free important?
We believe that wellness and beauty are directly linked. We eat healthy and we monitor our environment as both have a direct effect on the way we look and feel. Nails are an extension of your skin. The nail bed is porous and needs nourishment. Nails and cuticles absorb the chemicals emitted by nail polish which are eventually metabolized by the body. Studies have shown that chemicals in traditional nail polishes can be detected in urine after a manicure. Chemicals such as formaldehyde, dibutyl phthalate, toluene and paraben cause adverse health effects including hormone disruption and reproductive harm.
We believe it’s important to detoxify and to fortify. We’ve eliminated some toxic ingredients and instead added a couple key essential oils. Essential oils are commonly used in naturopathic medicine. Tea tree oil, also known as melaleuca, has long been known for it’s antiseptic and anti-fungal properties. Vitamin E oil moisturizes the cuticle and nail and protects from breakage.
ĀZA is a long lasting, 10-free, vegan, cruelty free and gluten free nail lacquer formulated to combine holistic wellness as well as beautiful aesthetics.
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